Project
Support firm’s corporate rebrand, with responsibility for introducing brand attributes, key messaging, and core values across eight west coast offices, as well as handling media rollout and engagement.
Client
Savills
Challenge
Prior to being acquired by London-based Savills in 2014, the firm was known as Studley, Inc., named after the founder, Julien J. Studley. Post-acquisition, the interim brand Savills Studley was established to reflect the considerable equity and name recognition Studley had in the U.S., and to give clients and partners time to become comfortable with the Savills entity. After a five-year period, the domestic and global brands were aligned to signal seamless service and collaboration around the world. Our role was to announce and establish the Savills brand on the west coast.
Solution
In concert with Savills U.S. and global headquarters, we implemented multiple marketing and communications initiatives to introduce the new brand to west coast key stakeholders, internally and externally. The comprehensive program included developing extensive positioning and FAQ documents to share with all employees; drafting client communications and partner/vendor announcements; ensuring all digital and print assets correctly reflected new branding; training company leadership; and crafting and executing a media engagement strategy.