Case Study – Wire-to-Wire

W2W_Mobile_Case Study_Wire-to-Wire

Project
Hands Down, Our Favorite DISH* Dining Guide

Client
Self (Wire-to-Wire)

Challenge
Package our passion for dining into a stylish guide to showcase our creative talents, serve as a client gift, and establish our expertise in the food and wine industry.

Solution
Develop concept and content for an engaging guide to our favorite dining spots, focusing primarily on two key markets—San Francisco and New York. The restaurant reviews were written in an entertaining and personal manner in order to thoroughly connect with the reader, and the design (developed by Trigger Design) struck a vibrant, modern tone. The book was distributed as a holiday gift to clients along with an insert informing recipients that a donation in their honor was made to the SF Food Bank. The philanthropic aspect of the gift underscored another one of our passions—commitment to community. The project was expanded to include online presence.