Why name a company Wire-to-Wire? The phrase "wire-to-wire" literally means from start to finish and is most often associated with awe-inspiring sporting feats. It is synonymous with the frontrunners and ultimate victors of an event, from the very beginning of a challenge to the very end. The term also connotes connectivity and communication - principles critical to effective client service and marketing success. We thought Wire-to-Wire was the perfect name for our firm because it epitomizes our professional approach: connected, comprehensive and winning.