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Wired Magazine

Mission: Attract new advertisers to the publication and boost advertising revenue.

Methodology: In conjunction with Wired's marketing and design departments, we launched a series of special sections designed to the raise the publication's profile among selected industries and companies. Topics, developed to appeal to our target audiences, included: "Work Smart: The Office of the Future," "Car Tech: What's Next in Smart Cars," "eTravel: Being Mobile in the 21st Century," "eHoliday.com: The Explosion in Online Shopping," and "Building Your eBusiness: What's Next?"

Download an eBusiness special section
(PDF*; 2739kb)
(*PDF file. Adobe Acrobat Reader required)