Case Study – Trilogy Search Non+Profit

W2W_Mobile_Case Study_Trilogy

Project
Brand Strategy + Launch of Expanded
Business Focus

Client
Trilogy Search Non+Profit, a retained executive search firm headquartered in the Bay Area

Challenge
Capture Trilogy’s expanded focus on non-profit, foundation, and education sector search while continuing to engage the firm’s business clients in the high technology, clean technology, and life sciences sectors.

Solution
When interviewing key influencers regarding Trilogy’s expanded nonprofit focus, it became clear that the firm’s business experience was a significant plus, leading to the tagline “bridging business + community” and the recurring use of the plus sign (+) as a design motif. In addition to developing the brand strategy, we executed a series of communications initiatives, including development of corporate identity and business system, corporate website, and client collateral (partnered with Trigger Design) as well as undertaking ongoing PR activities and social media outreach.