Terra Search Partners, a retained executive search firm focused on the real estate sector
Develop branding and positioning strategy to reflect founding partners’ passionate vision and credibly communicate firm’s philosophy to key audiences.
Conducted comprehensive internal and external research to inform the development of Terra Search’s brand platform and corporate identity. The goal: to come across as a breath of fresh air—a team of trusted, intelligent, creative thinking, down-to-earth people who thrive on what they do. Visuals (partnered with Trigger Design) and messaging struck a warm, vibrant tone and included corporate identity, business system, Web site, launch announcement, and client and media outreach.