Project
New Service Line Introduction
Client
Savills Studley
Challenge
The merger of Studley, long known as a leader in tenant representation/office leasing, and London-based Savills, a global commercial real estate services provider, created a new U.S. entity with a broader services platform and complementary areas of expertise. Our role was to introduce Savills Studley to the marketplace and emphasize a critical new area of focus: capital market transactions.
Solution
Developed messaging and branding around the newly merged entity; leveraged existing media contacts to explore new angles and avenues of opportunity: and sourced new publications and reporters focused on the capital markets sector.